As Spring 2009 arrives with the promise of change, everyone is embracing hope that the dark cold economic cloud of winter has passed. Shoppers are holding on tight to their wallets, yet still want to make a “feel good” purchase. To take action while staying within their budget, items with cheaper price tags, particularly those under $ 20 seem moving the coolest. Whether it’s a brand new shade of lipstick, a sparkly lip gloss, or fashionable peace sign jewelry; women and teenagers are reaching for something to make themselves feel good. Wholesale fashion jewelry sales are experiencing a sales boom, as retailers move quickly to incorporate this hot category of their stores. Gone are the times of spending $ 250 plus on a brand new pair of designer jeans; or a $ 300 brand label hand bag. Here now are the times when every dollar must account for something, purchases ought to be versatile, have some “wow” factor and yet fit a slightly tight and often overstretched budgets.
Accessory sales are way up. From a brand new belt, bracelet or pair of earrings, shoppers want to accent their wardrobes. Add a touch of color and tie into the brilliant shades of Spring. Accessories have to be capable of accommodate several different outfits; comparable to a crystal peace sign necklace worn over a blouse within the office; which may even be worn with a lower neckline within the evening in addition. Items reflecting their recession proof nature, equivalent to cost-effective cosmetics, e.g., Lip Gloss, also are doing quite well. MAC makeup reports their under $ 18 lipstick sales are doing extremely well. Other companies like JC Penny’s have also seen their value driven accessory sales grow.
Recently, merchandising consultant Andrew Beauchamp, commented at a symposium of SPECIALTY RETAIL Professionals, that “the retailing industry is predicting an increase in accessories sales over the following 5 quarters”. Given this anticipated sales growth, companies handling popular trend items, comparable to peace signs, color changing MOOD jewelry, and Crystal Fashion Glitz, are experiencing a powerful growth of their wholesale fashion jewelry lines. Mr. Beauchamp went directly to note how major corporations are working feverishly hard to include these moderately price fashion trend items into their stores, citing the instance of Banana Republic who’s looking to open a sequence of value driven accessories concept stores.
Tags: jewelry women, recession proof, sales growth
